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Afilias VP of Discovery Services, Brian Cute, will be on hand as a subject matter expert at the Food Safety Summit Resource Center as part of the Pack Expo 2010. Stop by to learn the latest news and resources for enabling end-to-end traceability in the supply chain, including Afilias Discovery Services!
To schedule an appointment for your one-on-one discussion with Brian, please contact Katie Johnson at johnsonk@bnpmedia.com or (847) 405-4053.
Afilias' James Galvin will be moderating a panel entitled: e-Crimes and Malicious Use in the DNS: Implications and Observations at the IGF USA conference to be held at the Georgetown Law Center.
This session covers some of very real time examples of the fight against DNS‐related abuse such as phishing, malware and fraudulent uses of domain names. The panel will also comment on the scope and growth expected in various kinds of fraud and abuse as the domain name space continues to grow exponentially.
Afilias Discovery Services' Ali Rezafard will be a panel member at:
Session 7: Governance and public policy
Who is responsible for naming and identifying the IOT within Europe? What are the defining set of principles and regulation underlying the governance of IOT? How can an open, independent, transparent and accountable governance of the internet be created? The European Commission suggests that private companies should continue to take the lead in the day-to-day management of the operation of the internet, as long as they are accountable and independent. What is the role for public authorities and how can an architecture be set up with a sufficient level of decentralised management so that European public authorities can exercise their responsibilities as regards transparency, competition and accountability? What policy tools should be exercised to ensure stakeholders are accountable?
A recent recall of Hydrolyzed Vegetable Protein (HVP) has once again reinforced the harmful effects of a disconnected supply chain. HVP is an ingredient found in many spices, sauces, and mixes, products which are themselves used in millions of foods. Recalls such as these can severely affect consumer brand confidence. Because of the broken chains in our traceability system, many more brands are affected because most food manufacturers cannot see where all of the contaminated products have come from upstream nor can they see what products have been affected downstream. There are things that can be done today, however, to enable clearer visibility along the supply chain and to help you get ready for a future National Traceability System, as proposed by the U.S. Congress. As a provider of traceability services, Afilias has some best practice recommendations for you for establishing a framework to help you view your product data from farm to fork.
Establish an identifier strategy. A unique identifier can be used to differentiate your product to improve visibility. Some examples of unique identifier technologies include livestock ear tags, RFID chips, 2D data matrix barcodes and serialized ID numbers, such as an Ipv6 address. There are 3 important considerations that should be address when establishing an identifier strategy that works best for you and that will make traceability easier to implement.
Collect and Store your Data. Choose a data collection and storage system that works for your organization’s needs and capabilities. Many organizations create their own in-house solutions, or choose from one of the options available on the market. Whichever works best for you, it is important to make sure that your solution enables you to keep an up-to-date database of your products, their identification properties, and the ability to store movement at least one or two steps up or down the supply chain.
Comply with a National Traceability System. Afilias’ Discovery Services is a traceability solution that fits the above criteria and will provide you visibility for your product that will allow you to comply with the National Traceability System that is being proposed by Congress. In effect, it works much the same way as a Web search engine does searching for the unique identifiers associated with contaminated products. Discovery Services can work with any of the standardized identifiers discussed and, in the event of a recall, can easily find each specific product no matter what kind of identifier it is. The more unique the identifier, the more specific the ADS results will be. In addition, ADS provides enhanced security allowing visibility only into specified information. Each participant along the supply chain can choose to share only relevant data with partners and be confident that it will remain unshared with competitors.
Establishing full Farm-to-Fork traceability will enable us to more quickly and accurately get the full history of product data along the entire supply chain when a recall occurs. We can get the RIGHT foods off the shelves and off of consumer’s plates giving them the confidence that they are feeding their families safe, healthy meals.
Afilias will be exhibiting at the 2010 Food Safety Summit in Washington, DC. Stop by booth #727 to learn how Afilias Discovery Services enables true end to end traceability in the supply chain!
Afilias Discovery Services VP, Brian Cute, will be speaking on the panel: Traceability - Supply Chain Wide Adoption of Electronic Traceability. The panel will be held Tuesday, April 13th at 1:45 pm in the Exhibit Hall Theatre A.

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